Swot analysis focuses on the internal and external environment of our business, examining strengths and weaknesses in the internal environment and opportunities and threats in the external environment. Swot analysis essay example is a very effective way of identifying our strengths and weaknesses, and of examining the opportunities and threats we face. Swot analysis looks at the factors which affects the success or failure of our business.
PESTEL analysis is used to scan the political, economic, social, technological environment within which the company operates in order to identify changes in trends. This might include change in fashion of students, new type of products and services, change in lifestyle.